NOVATO,Calif., Dec. 20 2001 /PRNewswire/ -- At the beginning of each New Year, the goal to ``get organized'' is on just about everyone's list of resolutions, whether it's a teenager who likes to download MP3s, an office worker who must safeguard critical files or a family that wants to preserve irreplaceable photos and videos. The award-winning Extreme Media NTI CD-Maker, published by Broderbund, is a versatile, easy-to-use software product that can be used to record any type of data onto a CD making it incredibly useful for organizing the home or office. You can encode and decode MP3s, burn video files that play on most DVD players, create mixed CDs that contain both audio and data and even record live audio onto a CD.
Designed for Ease of Use
Extreme Media NTI CD-Maker features drag and drop file management and an Easy Steps(TM) interface making it one of the easiest and most reliable CD-burning software products on the market today. PC Magazine lauded it for an "elegant system that simplifies the process of CD creation and duplication to an extreme.''(1)
"We have designed NTI CD-Maker based on the concept of 'power with simplicity,' to enable computer users of all experience levels to fully explore the powerful possibilities of their CD burners," said David Yao, chief operating officer of NTI. "CD-burning has become an essential element of everyone's digital life style."
Other ideas for using NTI CD-Maker in the home and office include:
-- Quickly burn audio files to CD that will play on
your home or car stereo
-- Clean up an overcrowded hard drive by storing
large files on CD
-- Burn favorite photos for safe storage,quick organization and sharing with family and friends
-- Convert precious family videos to CD for safe,
long-term storage
-- Create custom labels and jewel case inserts
for your CDs
"While once considered a 'cool' gadget for music enthusiasts, the CD-burner has become an essential tool for managing all types of data. Whether it's for entertainment or business purposes, CD-burning software is one of the hottest selling items at retail this year," said Eric Winkler, vice president of marketing for Broderbund.
NTI CD-Maker is the second product to be introduced under Broderbund's Extreme Media line of rich-media software products. Digital Studio, introduced earlier this year, is the complete digital editing studio with CD burning. It provides all the software tools that are needed to capture, edit, and manage digital assets -- such as photographs, videos and music -- and then burn them onto a CD for sharing with friends and family.
"With increasing usage of digital cameras, scanners, and video-cams, there's a correlating level of interest and demand for easy-to-use software products that help people create and safely store digital projects on CD,'' said Winkler. ``Broderbund's Extreme Media brand delivers best-of-breed digital technology to the average computer user who wants to personalize their communications with their own creative content."
According to NPDTechworldSM, nearly half a million CD-R utility products were sold in the 12 months ending Oct, 2001, a 71 percent increase over the previous 12 months.(2)
Extreme Media
NTI CD-Maker is available at major retailers nationwide for a suggested retail price of $49.99.
About Broderbund
Broderbund is a leading, worldwide publisher of award winning, productivity and rich-media software. The company publishes and distributes some of the all-time best selling consumer software under brands such as The Print Shop, PrintMaster, 3D Home Architect and Family Tree Maker. These software products enable computer users to create, personalize and share projects such as newsletters, greeting cards, banners, digital photo albums, family tree charts, home designs, scrapbooks and multi-media slide shows. Its newest brand, Extreme Media, offers software products for capturing, creating, managing and sharing digital content.
The company's products are distributed worldwide on PCs, Macintosh, PDAs and online, using a multi-channel approach that includes retail, OEM licensing and direct-to-consumers at home and in businesses.
Broderbund is held by Gores Technology Group, an international acquisition and management company.
(1) John Dvorak, PC Magazine, Sept. 4, 2001
(2) NPDTechworldSM: CD-R Utilities Category
growth; Nov '99- Oct '01
CONTACT: Wendy Strickman, Director, Corporate Communications of Broderbund, +1-415-382-3038, or fax, +1-415-382-4547, or .
wendy.strickman@broderbund.com.
SOURCE: Broderbund Properties LLC
